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  • Mal McCallion

BeFake: The AI-Powered Social Media Revolution

Updated: Nov 5, 2023


Meet BeFake, the newest kid on the social media block.


This AI-powered app is the brainchild of Kristen Garcia Dumont, former CEO of Machine Zone, now heading Alias Technologies. The app's motto? "Why be real when you can be fake?"


It's safe to say that this isn't one for fans of authenticity.


Available on both the App Store and Google Play, BeFake is a very brash arrival in the social media landscape. It claims to provide "a platform for users to amplify their online presence by transforming simple text prompts into captivating, augmented visuals". If deciding that you need a filter on Instagram, then finding it, is really too much of a hassle, then BeFake will be right up your street.


"BeFake represents a revolution in how we interact with social media and the growing presence of AI in our social circles," said Garcia Dumont. "It is more than just an app; it’s an expressive outlet that empowers new ways of connecting with friends through AI-generated visuals."


Slightly hilariously, the company claims that users "can authentically express themselves through the act of 'being fake'."


Without wanting to come across as too much of a Luddite when it comes to tech - generally I'm all in favour of advances that take us forward as a species - but this really, really seems like a tool for those that hate themselves quite a lot. With chronic mental health issues amongst many young people already - and increasing all the time - I worry that the ability to adopt the persona of a pink cat, for the purposes of communicating with your like-minded 'community', is a recipe for further dissociation from the real world.


But I also thought that Snapchat was utterly pointless and my kids use it every day, so what do I know ...?



Made with TRUST_AI - see the Charter: https://www.modelprop.co.uk/trust-ai

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