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  • Writer's pictureSarah Ruivivar

Apple's CEO Teases Exciting AI Features Coming Soon

Image credits: Yingchih / Unsplash

Brace yourselves, Apple enthusiasts!


Your favourite tech giant is all set to make a significant leap in the realm of Artificial Intelligence (AI), with CEO Tim Cook hinting at some exciting developments in the pipeline.


During a recent quarterly earnings call, Cook teased that Apple is dedicating "tremendous time and effort" into incorporating generative AI software features into their platforms. These features are expected to roll out "later this year", aligning with Bloomberg's Mark Gurman's prediction of iOS 18 being the "biggest" update in the operating system's history.


Cook, however, remained tight-lipped about the specifics of these AI enhancements, preferring to let Apple's work speak for itself. "Our M.O., if you will, has always been to do work and then talk about work, and not to get out in front of ourselves," said Cook. But he did hint at some exciting developments that Apple is eager to share later this year.


The world of smartphones has seen a surge in AI software features recently, with rivals like Google and Samsung offering advanced photo manipulation and word processing enhancements. Apple's decision to hint at its upcoming AI moves is a clear indication of the company's ambitious plans to integrate AI into its software platforms, including iOS, iPadOS, and macOS.


While we don't have all the details yet, Cook's enthusiasm is infectious. "Let me just say that I think there's a huge opportunity for Apple with generative AI," Cook concluded, leaving us all eagerly anticipating what's next in Apple's AI journey. So, stay tuned, Apple fans - it looks like we're in for an exciting ride!



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