Apple’s AI Answer Engine: Siri’s New Brain?
- Sarah Ruivivar

- Aug 13
- 2 min read

Apple is reportedly cooking up something exciting in the AI kitchen!
According to Bloomberg's Mark Gurman, the tech giant has assembled a crack team, intriguingly named Answers, Knowledge, and Information, to develop a ChatGPT-style "answer engine." Imagine Siri on steroids, with the ability to fetch answers from the vast expanse of the web!
This mysterious new tool could either debut as a standalone app or supercharge the search capabilities within Siri, Safari, and other beloved Apple products. It's like giving Siri a brainy makeover, making her not just a voice assistant but a fountain of knowledge at your beck and call.
Apple is on the hunt for talent to join this innovative team, specifically those with a knack for search algorithms and engine development. So, if you’ve got the skills, Apple might just have a spot for you!
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While Siri has already had a taste of ChatGPT integration, a more tailored, AI-powered update has been playing hard to get. But with this new venture, it seems Apple is ready to take the plunge into deeper AI waters.
There’s also a twist in the tale: Apple might need to revisit its search deal with Google following the latter’s antitrust hiccup. Could this mean Apple is gearing up to go head-to-head with Google in the search arena? Only time will tell!
So, keep your eyes peeled and your devices ready, because Apple’s answer engine might just be the next big thing in AI, making your tech experience smarter, faster, and more intuitive than ever before!
Want to hear more? Join Mal & Matt on the Property AI Report Podcast each week!
Access from your preferred podcast provider by clicking here

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