Apple Eyes AI Search Engines for Safari
- Sarah Ruivivar
- May 14
- 2 min read
Apple is considering a shake-up in the world of web browsing by adding AI search options to Safari.
Eddy Cue, Apple's senior vice president of services, recently revealed during Google's antitrust trial that the tech giant is eyeing AI search engines like Perplexity, OpenAI, and Anthropic for integration into Safari within the next year.
Cue candidly admitted that current AI search capabilities aren't quite up to snuff, but Apple's in talks to ensure they're ready to pivot if a superior provider emerges. This move comes as part of Apple's strategy to stay ahead in the rapidly evolving AI landscape, especially given their existing collaboration with OpenAI for other services.
Want to hear more? Join Mal & Matt on the Property AI Report Podcast each week!
Access from your preferred podcast provider by clicking here
Interestingly, Cue's comments coincide with a dip in Safari searches last month—the first in 22 years! This downturn is significant, as Apple's deal with Google involves a hefty $20 billion for making Google the default search engine on Safari. With fewer searches translating to less ad revenue, Cue confessed to losing sleep over the potential financial impact.
Apple's potential AI search integration aligns with their ongoing efforts to innovate, such as the ChatGPT integration with Siri. Meanwhile, Google CEO Sundar Pichai hinted at a forthcoming deal to bring Gemini to the iPhone, adding another layer of intrigue to the search engine saga.
As Apple navigates these changes, one thing's for sure: the future of search on Safari is set to be an exciting ride!
Want to hear more? Join Mal & Matt on the Property AI Report Podcast each week!
Access from your preferred podcast provider by clicking here
Made with TRUST_AI - see the Charter: https://www.modelprop.co.uk/trust-ai
댓글