Amazon’s Lens Live: Shop What You See
- Sarah Ruivivar
- Sep 8
- 1 min read
Imagine pointing your camera at anything and instantly shopping for it—Amazon's new Lens Live makes this a reality!
This snazzy feature, currently exclusive to the Amazon Shopping app on iOS, lets you scan your surroundings and find matching products in a flash.
With Lens Live, you can pan your camera around a room or zoom in on a specific item. The magic happens as Amazon's object detection model identifies what’s in view and matches it with billions of products on its marketplace. Once it finds a match, it presents them in a swipeable carousel, complete with options to add items to your cart or wishlist. It’s like Google’s Gemini Live but with a delightful Amazon twist—a big, tempting “buy” button!
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But wait, there's more! Amazon’s trusty AI assistant, Rufus, is on hand to summarise product descriptions and answer any burning questions you might have. Lens Live builds on Amazon's existing visual search features, which already let you search by image, barcode, or a quick snap.
For now, Lens Live is delighting iOS users, but Amazon plans to roll it out to more customers soon. So, get ready to shop like never before—your camera is now your personal shopping assistant!
Want to hear more? Join Mal & Matt on the Property AI Report Podcast each week!
Access from your preferred podcast provider by clicking here
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