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  • Writer's pictureSarah Ruivivar

Amazon's Fire TV Unveils AI-Generated Images

Image Credits: Amazon

Amazon has just upped the ante for Fire TV users by introducing the ability to create AI-generated images.


This exciting feature is now available in the U.S. for those with a second-generation Fire TV Stick 4K Max and Fire TV Omni QLED Series.


This innovation is powered by Amazon's Titan Image Generator, which was announced at the AWS re:Invent 2023 conference. Similar to other image generators, Titan transforms a written prompt into a visual image. What sets Fire TV apart is the voice-activated feature, where users can instruct Alexa via the TV remote to generate images.


For example, users can say, "Alexa, create a background of a fairy landscape," and the AI will generate four images in different artistic styles like impressionistic, watercolor, and fantasy. Users can then select their preferred image, save it, and set it as their TV background.


Although the Titan model can customise existing images, this capability won't be available at launch for Fire TV. Amazon has yet to announce when users will be able to input personal photos into the generator.


This image generator is part of the Fire TV Ambient Experience, which transforms the TV into a smart display featuring artist-created backgrounds or personal photos from an Amazon Photos account.


This announcement follows Amazon's recent introduction of three new generative AI-powered Alexa experiences, including playing the "20 Questions" game, interacting with AI characters, and creating custom songs. It's clear that Amazon is committed to enhancing the user experience with AI, and we can't wait to see what's next!



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