Amazon’s Ambitious AI Reasoning Model Plan
- Sarah Ruivivar
- Mar 17
- 1 min read

Amazon is reportedly gearing up to join the AI “reasoning” model race, according to Business Insider.
The retail giant is developing a model under its Nova brand, which could debut as early as June.
Reasoning models are all about taking a thoughtful, step-by-step approach to answering questions, making them particularly reliable in fields like maths and science. Amazon’s model is set to feature a “hybrid” reasoning architecture, similar to Anthropic’s Claude 3.7 Sonnet, promising both quick responses and in-depth analysis.
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But there's more! Amazon aims to make its Nova model more cost-effective than its rivals. This could be a game-changer, especially since DeepSeek is known for its budget-friendly pricing.
With this move, Amazon is positioning itself as a formidable player in the AI arena, blending innovation with affordability. Stay tuned, because the AI reasoning landscape is about to get a lot more interesting!
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