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Writer's pictureSarah Ruivivar

Amazon’s Alexa Gets Claude AI Boost

Image: Jennifer Pattison Tuohy / The Verge

Amazon’s Alexa is getting a major upgrade, and it’s all thanks to Anthropic’s Claude AI.


The improved voice assistant, expected to debut this year, promises to outshine its predecessors and competitors alike.


Why Claude AI?


Amazon initially tried using its own AI models for the new Alexa, but they fell short, struggling with words and user prompts. Enter Claude AI, which has shown far superior performance. Amazon’s $4 billion investment in Anthropic last year is now paying off, with Alexa set to become smarter and more responsive.


What’s New?


Dubbed “Remarkable Alexa,” the new version will feature daily AI-generated news summaries, a child-focused chatbot, and conversational shopping tools. These enhancements aim to make Alexa not just a voice assistant, but a versatile companion for various daily tasks.


 

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Subscription Model


To make the assistant profitable, Amazon is considering a $5 to $10 monthly subscription for the new Alexa, while keeping the current “Classic Alexa” free. This dual-offering strategy could attract both new users and retain existing ones.


Challenges and Competition


The development journey hasn’t been smooth. Former Alexa AI scientist Mihail Eric revealed that the division faced numerous technical and bureaucratic hurdles. Despite these challenges, Amazon is pushing forward to stay ahead of competitors like OpenAI’s Advanced Voice Mode for ChatGPT, Google Gemini’s voice chat, and Siri’s upcoming Apple Intelligence update.


What’s Next?


Amazon plans to demo the new Alexa at its annual devices and services event in September. With the official release slated for mid-October, property professionals and business owners should keep an eye on this game-changing technology. Imagine using a smarter Alexa to streamline operations, enhance customer interactions, and even manage property listings more efficiently.


Stay tuned for more updates as Amazon prepares to unveil the next generation of voice assistants!



 

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