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AI Shopping Surge: 2025 Holiday Season Boom

  • Writer: Sarah Ruivivar
    Sarah Ruivivar
  • 3 days ago
  • 2 min read
Image: Unsplash
Image: Unsplash

Adobe's latest report forecasts a jaw-dropping 520% surge in AI-assisted online shopping during the 2025 US holiday season.


With online sales expected to hit a staggering $253.4 billion, up 5.3% from last year, it's clear that AI is set to transform how we shop.


Adobe Analytics, the wizard behind these predictions, has crunched data from over 1 trillion visits to US retail sites. Their crystal ball reveals that Cyber Monday will reign supreme, raking in $14.2 billion, while Black Friday isn't far behind with $11.7 billion. Even Thanksgiving Day is getting in on the action, with online sales projected to reach $6.4 billion.


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Why the boom, you ask? Well, consumers are on the hunt for discounts, with products expected to be 28% off. Plus, mobile shopping is on the rise, accounting for a record 56.1% of online transactions. And let's not forget the allure of buy now, pay later services, which are predicted to drive $20.2 billion in online spend.


But the real star of the show is AI. Adobe's survey reveals that 53% of consumers may use AI for research, while others will lean on it for recommendations, deal-finding, and gift inspiration. Electronics, toys, and personal care are set to be the hottest categories.


So, whether you're a retailer or a savvy shopper, it's time to embrace the AI revolution this holiday season. Happy shopping!


Want to hear more? Join Mal & Matt on the Property AI Report Podcast each week!

Access from your preferred podcast provider by clicking here



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