In a twist more dramatic than the films themselves, AI has been outed as the culprit behind the fake review quotes in the recently-pulled Megalopolis trailer.
Deadline reports that Eddie Egan, who was in charge of the trailer's materials, has been removed from the marketing team following an investigation.
The trailer featured dubious quotes that claimed critics called The Godfather a “sloppy, self-indulgent movie” and Apocalypse Now “an epic piece of trash.” As Vulture pointed out, these quotes were not only false but were originally from reviews that praised the films.
So, how did this happen? AI’s knack for confidently delivering falsehoods is well-documented. Even companies that develop AI products often find factual errors in their own presentations. This misunderstanding of AI’s limitations has led to some high-profile blunders. For instance, former Trump lawyer Michael Cohen’s attorney submitted court documents referencing non-existent cases, and Fugees rapper Pras Michél lost a federal conspiracy case after his lawyer used an AI-generated closing argument.
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In the case of Megalopolis, neither Egan nor Lionsgate intended to deceive. The AI-generated quotes were mistakenly included, showcasing the pitfalls of relying too heavily on artificial intelligence without proper oversight.
This incident serves as a cautionary tale for property professionals and business owners alike: while AI can be a powerful tool, it’s crucial to verify its outputs. The allure of AI’s efficiency should never overshadow the importance of human oversight and fact-checking.
So, next time you’re tempted to let AI handle your marketing materials, remember the Megalopolis trailer debacle. A little human touch can save you from a lot of trouble.
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