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  • Writer's pictureSarah Ruivivar

AI Elvis: Rock 'n' Roll King's Virtual Reality Encore

📸 ModelProp / Midjourney

The King of Rock 'n' Roll, Elvis Presley, is set to make a sensational virtual reality comeback later this year.


Thanks to the magic of artificial intelligence (AI), holographic projection, augmented reality, and live theatre, fans old and new will be able to experience the thrill of an Elvis performance.


The immersive entertainment company, Layered Reality, is developing the show, named Elvis Evolution. The company's founder and chief executive, Andrew McGuinness, promises a "joyous celebration of Elvis's life; the man, the music, and his cultural legacy."


The immersive journey will transport visitors from Tupelo, Mississippi, where Presley was born, to Memphis, Tennessee, the home of Graceland, and then onto Las Vegas. The grand finale? An AI performance by the King himself.


To develop Elvis Evolution, Layered Reality collaborated with Authentic Brands Group, owner of the Elvis Presley estate. The British company gained access to thousands of the star's personal photos and hours of home-videos to create the new performances using AI.


Elvis's global appeal continues to shine bright, 46 years after his untimely death at the age of 42. Recent films like Baz Luhrmann's biography "Elvis" and Sofia Coppola's "Priscilla" have introduced a new generation to the man behind hits like "Can't Help Falling in Love."


Elvis Evolution promises to be a must-see for die-hard fans and those curious to discover more about the legendary singer. Following its London debut, the show will tour cities including Las Vegas, Tokyo, and Berlin. So, folks, get ready for a hunk, a hunk of burning love – Elvis style!



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