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Adobe's Foundry: Custom AI for Enterprises

  • Writer: Sarah Ruivivar
    Sarah Ruivivar
  • Oct 28
  • 1 min read
Image: Unsplash
Image: Unsplash

Adobe is turning up the creative heat with its latest offering for businesses: the Adobe AI Foundry.


This snazzy new service lets enterprises craft custom generative AI models tailored to their branding and intellectual property. Think of it as a bespoke AI tailor, stitching together unique models that can whip up text, images, videos, and even 3D scenes!


The magic behind the Foundry lies in Adobe’s Firefly family of AI models. Launched in 2023, these models are trained on licensed data, ensuring a solid foundation of creativity. The Foundry then takes these models and fine-tunes them to reflect each customer's unique style and assets.


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Unlike Adobe’s traditional pricing, which often goes by the seat, the Foundry service is all about usage. So, businesses only pay for what they create—a refreshing twist for those looking to maximise their creative bang for their buck.


Since the debut of Firefly, enterprises have churned out over 25 billion assets. With the Foundry, Adobe is set to supercharge this creative revolution, offering businesses a powerful tool to enhance their branding and engage audiences like never before.


So, whether you're looking to jazz up your marketing materials or create immersive 3D experiences, Adobe’s AI Foundry is your go-to creative companion. Dive in and let your brand’s imagination run wild!


Want to hear more? Join Mal & Matt on the Property AI Report Podcast each week!

Access from your preferred podcast provider by clicking here



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