It's been a pretty full-on week.
We formally launched MyPorta on Tuesday, Rightmove's shares tanked 13% between then and Thursday lunchtime (we're not taking all the credit, but ...) and I've spent a lot of time speaking not just with agents but with serious investors - from top-tier investment banks - wanting to understand what we're building (and more particularly what that means for their equity in classifieds such as RM, Autotrader, etc).
So why wouldn't we spend an equal amount of time polishing our launch marketing campaign? You can - exclusively - see five of them above. We have plenty, plenty more. (We're always open to ideas for others though, so if you have a particular scene that you'd like to see in future versions let me know!)
A little cheeky, perhaps - but the message is very, very serious indeed. If, as expected, a significant chunk of agencies disappear next year due to financial pressures, Rightmove is not going just wave that revenue off. It's going to charge the remainder - and particularly the independents rather than the corporates - a huge amount more. To keep the City sweet, they're going to have to.
So join us. We're serious - and this is just the start.