Video of the Week: GTA6 AI Fakes

We live in a time when what we see online increasingly demands proof. The illusion of authenticity is everywhere — and it’s only getting more convincing. A perfect case-in-point: this alleged “trailer” for Grand Theft Auto VI, one of the most-anticipated game releases in years, turned out to be completely fabricated. It wasn’t a leak from Rockstar Games. It was pure AI-driven smoke and mirrors.

Even more striking: the creator of that fake trailer issued an apology on social media - but not after they'd made thousands in click-revenue - clearly acknowledging the misleading nature of the content. The reason? They’d tricked a lot of people, harvested engagement under false pretences, and thrown fuel onto an already frenzied hype-machine. It looks like they're keen to avoid future bans from the social sites and this at least buys them some time.

Why does this matter? Because every time something like this happens, we’re reminded that digital content - especially content rooted in hype, expectation or virality - can’t always be trusted at face value. And what’s more, the trust we place in the online world (automated views, algorithm pushes, viral loops) is fragile.

However, as will all things there is light along with the shade. In this environment, face-to-face interaction becomes the only true source of truth. Not because I’m nostalgic, but because it works. Real people, real conversations, real bodies in the room. That’s where credibility lives.

When you’re standing in front of someone in their office, or sitting in their living room, you can sense nuance, consistency, trustworthiness. You can call the bluff. And for community-based estate agents - the people who thrive on local knowledge, personal relationships and face-to-face contact - this is huge. In the AI Age, you have a distinct advantage; you’re doing what machines can’t replicate (at least not yet, I give it at least ten years ...) - real presence.

So yeah; when a fake trailer fools thousands, when an influencer apologises for misleading followers, we need to reinvest in authenticity, in being physically present, in trust built in person. For those of you working the ground, doing the door-knocking, the community-events, the genuine connections - your value is rising. Because while anyone can generate an AI-video, only you can show up, shake a hand, look someone in the eye and say: “What I'm saying is true.”

Increasingly, we’ll need to check that what we see online is legit. But we won’t stop there. The real truth will come from the people we meet, the conversations we have and the places we go. If you’re rooted in community, if you prioritise human contact, you won't just survive the AI Age - you'll thrive in it.