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  • Writer's pictureSarah Ruivivar

TikTok's New Feature: Auto-Labels for AI-Generated Content

Image Credits: TikTok

Your favourite video-sharing platform is about to become even more transparent.

TikTok has announced its plan to automatically label AI-generated content that's created on other platforms. So, if you're a creator posting content made with a service like OpenAI’s DALL·E 3, expect an “AI-generated” label to automatically pop up on your video. This nifty little tag is here to let viewers know that your masterpiece was crafted with AI.

The magic behind this feature is Content Credentials, a technology from the Coalition for Content Provenance and Authenticity (C2PA). This tech-savvy coalition was co-founded by the big guns at Microsoft and Adobe, and its Content Credentials attach specific metadata to content. TikTok can then use this metadata to recognise and label AI-generated content in a jiffy.

Starting from Thursday, TikTok will begin automatically labelling AI-generated content uploaded to the platform with Content Credentials attached. And it's not just limited to TikTok's AI effects. Content created on other platforms that have implemented Content Credentials, like OpenAI’s DALL·E 3 and Microsoft’s Bing Image Creator, will also get the AI-generated label. Even Google has pledged to support Content Credentials.


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TikTok already requires creators to disclose when they post AI-enhanced content. But this new feature is an extra step towards ensuring that AI-generated content is correctly labelled, taking some pressure off creators.

In the coming months, TikTok will also start attaching Content Credentials to AI-generated content created on the platform using TikTok AI effects. This metadata will include details on where and how the AI-generated content was made or edited and will remain attached to the content when downloaded.

"AI-generated content is an incredible creative outlet, but transparency for viewers is critical,” says Adam Presser, head of Operations and Trust & Safety at TikTok. “By partnering with peers to label content across platforms, we’re making it easy for creators to responsibly explore AI-generated content, while continuing to deter the harmful or misleading AIGC that is prohibited on TikTok.”

TikTok is the first video-sharing platform to implement Content Credentials, leading the way in promoting transparency and trust in AI-generated content. So, get ready to explore the world of AI-generated content on TikTok, with the assurance of transparency and authenticity. Happy TikToking!


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