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  • Writer's pictureSarah Ruivivar

Revolutionising Visuals: Getty Images' AI Generator

Updated: Oct 29, 2023

Image Credits: Getty Images

Good news, property professionals and business owners! The future of image creation has landed, and it's as bright as a freshly polished doorknob! Getty Images, the titan of visual content, has teamed up with computing whizz-kids, NVIDIA, to introduce a game-changing service: Generative AI by Getty Images.

This nifty tool, powered by NVIDIA Picasso, is an AI model custom-built to revolutionise content creation. It's all about commercial safety and scalability. Think of it as your personal Picasso, ready to paint your world with high-quality images.

The AI Generator is designed to boost creativity and content creation by synthesising top-notch images. It's like having an endless supply of digital paint and a canvas that stretches as far as the eye can see. The service integrates smoothly with Getty Images' vast library of licensed content, automating visual design without skimping on quality or safety.

But here's the real kicker: the technology's commitment to commercial safety. Because NVIDIA Picasso was trained on Getty Images' carefully curated library, Getty Images offers "uncapped indemnification" from intellectual property claims. That's financial protection in a world where legal and regulatory landscapes are changing faster than a chameleon on a rainbow!

The system's API allows for text prompt-to-image generation. You describe your ideal visuals, and the AI tool whips up corresponding images quicker than you can say "open sesame". This could be a game-changer for industries like advertising, design, and digital marketing, allowing them to fine-tune their visual assets with ease.

Despite the tech wizardry, questions about responsible AI use still linger. But fear not! Getty Images has taken precautions to block prompts that might generate problematic content. Plus, they've included a model that compensates original content creators, aligning with ongoing discussions about AI ethics and creator remuneration.

So, whether you're a property professional looking to spruce up your listings or a business owner wanting to add a splash of creativity to your marketing materials, Getty Images' AI Generator could be just the ticket!

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