Optimisation Optimism

AI optimisation is becoming a crucial factor for estate agents looking to stand out from the crowd.

With the rise of AI-driven searches, such as those powered by ChatGPT, the question on every agent's mind should be: how can I ensure my website is the go-to source for these intelligent searches, rather than the usual suspects like Rightmove or Zoopla?

A recent report from Bain & Company sheds some light on this conundrum, offering valuable insights that estate agents should heed. The key takeaway? It's all about the language and structure of your website. AI searches thrive on rich, conversational text, blogs, and explainers. It's time to move away from a reliance on embedded images and instead focus on creating content that AI can easily process and summarise. Think ordered lists, definitions, and guides – the kind of content that makes your site a treasure trove for AI.

But that's not all. The technical side of your website also plays a pivotal role. Clean, scrapable sites are the order of the day. Wikipedia, for instance, has become a favourite for large language models due to its wealth of information. However, to manage costs, Wikipedia has created a dataset called Kaggle, allowing AI to access data more efficiently. This approach is something estate agents should consider emulating. By offering AI-friendly datasets, you can make your site a magnet for AI searches.

The future of online searches is clear: AI is set to dominate. Predictions suggest that up to 90% of internet traffic will be driven by AI, leaving a mere 10% to human users. In this landscape, making your data easily accessible to AI isn't just a nice-to-have; it's a business imperative.

For estate agents, this means embracing AI optimisation as a unique selling point. By ensuring your data is readily available to AI, you're positioning yourself as a leader in the property market. It's a move that could make all the difference in a world where AI is king.

So, if you're looking to future-proof your business, now's the time to act. Optimise your website for AI, and you'll not only attract more intelligent searches but also gain a competitive edge in an increasingly AI-driven world.