Meta AI’s ‘Vibes’ Boosts App Popularity
- Sarah Ruivivar
- Oct 29
- 2 min read
Meta AI is riding a wave of success, thanks to its new 'Vibes' AI video feed!
The app has seen a dramatic uptick in popularity, with daily active users skyrocketing to 2.7 million as of mid-October, up from just 775,000 a month prior. Downloads are also on the rise, hitting 300,000 per day. Talk about a glow-up!
The secret sauce? It seems to be the introduction of the 'Vibes' feed on September 25, which brought short-form AI-generated videos to users' fingertips. This feature has clearly struck a chord, drawing in users eager to explore the latest in AI video tech.
Interestingly, while Meta AI is basking in the limelight, competitors like ChatGPT, Grok, and Perplexity are seeing slight declines. Could Meta AI be capitalising on OpenAI’s invite-only status for its video generator Sora? It’s a plausible theory, suggesting that those left out of Sora’s exclusive club are flocking to Meta AI for their AI video fix.
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Though Similarweb's data doesn’t confirm a direct cause-and-effect relationship, the timing of Meta AI’s surge is hard to ignore. Whether it’s the allure of 'Vibes' or the ripple effect of Sora’s buzz, Meta AI is clearly on a roll.
For businesses and tech enthusiasts, this is a fascinating case of how new features and strategic launches can drive app success. Keep an eye on this space; the AI video landscape is heating up, and Meta AI is leading the charge!
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