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Intelligence Inflection

Writer's picture: Mal McCallionMal McCallion


The property industry needs to brace itself for a seismic shift, as OpenAI's Sam Altman declares we're on the cusp of achieving Artificial General Intelligence (AGI). This isn't merely another incremental step in AI development – it represents a fundamental transformation in how technology can match, and potentially exceed, human capabilities across most economic tasks.


The announcement comes amidst remarkable advances in AI reasoning capabilities. OpenAI's O1 model, with its sophisticated chain-of-thought reasoning, demonstrates how rapidly the technology is evolving. Rather than simply generating responses, these new models actively verify their own conclusions, creating a more robust and trustworthy output.


For estate agents and property professionals, this leap forward presents both opportunities and challenges. The ability to deploy genuinely intelligent systems that can understand complex property requirements, analyse market conditions, and provide structured recommendations could revolutionise how we serve clients. However, it also raises questions about how traditional property roles might evolve.


Whilst some might view these developments with trepidation, it's worth remembering that every transformative technology throughout history has arrived with both benefits and risks. Just as electricity brought both danger and unprecedented progress, AI's potential for positive impact arguably outweighs its risks – provided we maintain proper oversight and alignment with human values.


The democratisation of advanced AI capabilities, exemplified by the release of open-source models like Sky-1, suggests we're entering an era where sophisticated AI tools will become increasingly accessible to smaller estate agencies and independent property professionals. This could level the playing field between corporate giants and local experts, particularly in areas where deep local knowledge remains paramount.


For the property sector, the immediate impact of these developments will likely manifest in enhanced customer service capabilities, more sophisticated property matching, and improved market analysis. However, the real transformation will come as AGI begins to tackle more complex tasks that previously required significant human expertise.


The key for property professionals isn't to resist this change but to embrace and shape it. Understanding how to effectively integrate these new capabilities into existing business models will be crucial. Those who adapt quickly will find themselves with powerful tools to enhance their service offering, while those who ignore these developments risk being left behind.


ModelProp's team has been at the forefront of property and technology for 25 years. We're dedicated to helping businesses and individuals within the sector to navigate the coming advances, using it to improve market share, productivity and revenue-per-transaction - all without compromising the very human essence of what makes our industry unique. While AI may transform how we work, the human elements of trust, empathy, and local expertise will remain valuable currencies in our industry.


The arrival of AGI doesn't spell the end of human involvement in property transactions – rather, it heralds an era where property professionals can leverage unprecedented computational power to deliver better outcomes for their clients. The challenge now is to prepare for this new reality, understanding how to harness these capabilities while maintaining the personal touch that defines great property service.

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