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  • Writer's pictureSarah Ruivivar

Ideogram's AI Image Generator: A Typography Game-changer

Updated: Oct 31, 2023

Meet Ideogram, the newest kid on the AI image generation block, making waves with its impressive typography capabilities.

This innovative startup, backed by former Google Brain whizzes, has just launched with a cool $16.5 million seed funding, led by a16z and Index Ventures.

You might be thinking, "Not another image generator!" But hold your horses. Ideogram has a unique selling point that sets it apart from the crowd: it's cracked the code on reliable text generation within images. This means it can create clear, readable lettering on signs and company logos, a feat that has eluded most AI image generators until now.

Ideogram's web app offers a range of preset image generation styles, including a "typography" option that renders lettering in various colours, fonts, sizes and styles. Other styles include 3D rendering, cinematic, painting, fashion, product, illustration, conceptual art, ukiyo-e and more. You can even mix and match styles for a truly unique result.

While it's still early days, Ideogram's beta version is already turning heads. Its Discord server and web app are buzzing with users experimenting with the tool's text generation capabilities. The results are impressive, though not always entirely accurate, and there are still a few kinks to iron out.

But don't write Ideogram off just yet. The company's unique focus on typography could be a game-changer, appealing to graphic designers and those who would otherwise need to hire them. And with other AI image generators continuously upping their game, we're excited to see what Ideogram brings to the table next. Stay tuned!

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