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  • Writer's pictureSarah Ruivivar

Estate Agents: Time to Embrace AI Revolution

Updated: Oct 29, 2023


The Artificial Intelligence (AI) revolution is here, and it's transforming industries across the globe, including our very own property sector in the UK. So, how can estate agents make the most of this digital revolution?


Let's dive in!


AI isn't about replacing the human touch in our people-centric business. Instead, it's a powerful tool that can help us process and understand data like never before. According to Richard Combellack, Chief Commercial Officer at nurtur.group, AI can significantly enhance areas such as marketing, advertising, and customer experience.


One of the key benefits of AI for estate agents is its ability to streamline operations and handle repetitive tasks. This frees up valuable time for agents to focus on what they do best - building relationships with customers.


AI can also revolutionise the property valuation process. By analysing a wealth of data, including historical property prices, market trends, and neighbourhood information, AI algorithms can provide accurate, up-to-date property valuations. This technology not only streamlines the valuation process but also minimises human error and ensures fair, competitive pricing.


But it doesn't stop there! AI's predictive capabilities can help agents make data-driven decisions by forecasting market trends accurately. This eliminates the need for gut instinct and allows estate agents to make highly accurate business decisions.


As AI continues to evolve, the UK property industry is set to benefit from increased efficiency, reduced costs, and improved customer experiences. It's an exciting time for businesses and consumers in the sector. Estate agents who embrace AI can gain a significant competitive advantage by streamlining operations, making data-driven decisions, and delivering personalised customer experiences.



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