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Apple and Google Partner for AI-Powered Siri

  • Writer: Sarah Ruivivar
    Sarah Ruivivar
  • 1 day ago
  • 2 min read

In a tech twist that’s set to shake up Silicon Valley, Apple has announced it will use Google’s Gemini AI model to supercharge its Siri voice assistant.


This dynamic duo is gearing up to launch the updated Siri later this year, promising a smarter, more intuitive experience for Apple users.


Apple and Google have inked a multi-year contract, with Apple leveraging Google’s cutting-edge AI and cloud technology to power its future AI features. This collaboration could fast-track the release of Siri’s advanced version, initially teased at Apple’s 2024 Worldwide Development Conference but delayed amidst AI development challenges.


While some speculate this partnership highlights Apple’s struggles with in-house AI innovation, Wall Street sees it as a strategic win for both tech giants. Apple is banking on these AI enhancements to revitalize iPhone sales, which have faced a few bumpy years.


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For Google, it’s a significant victory in the race to dominate the AI landscape. Although Apple has also dabbled with OpenAI’s ChatGPT, the spotlight is now firmly on Gemini as the cornerstone of Apple’s AI strategy.


Wedbush tech analyst Dan Ives notes this move addresses the “elephant in the room” regarding Apple’s elusive AI strategy, viewing it as a positive step for both companies. While financial details remain under wraps, reports suggest Apple might invest around $1 billion annually in this venture.


Under the agreement, Apple assures that its AI features will operate securely, either on devices or in the cloud, safeguarding user data. As the tech titans join forces, Apple’s and Google’s stocks saw a modest rise, with Google’s market cap hitting a historic $4 trillion.


With Apple’s earnings report on the horizon, the tech world eagerly awaits to see how this AI alliance will impact the company’s fortunes. Stay tuned for Siri’s grand AI-powered debut!


Want to hear more? Join Mal & Matt on the Property AI Report Podcast each week!

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