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  • Writer's pictureSarah Ruivivar

AI Anchors Taking Over: A Glimpse into the Future?


AI Anchor Zae-In. Image credits: Pulse9

Newsreaders have always been the face of news bulletins, but now, a new face is emerging - that of AI news anchors.


These virtual humans, like Zae-In from South Korea, are becoming increasingly common. They're attractive, ageless, and work around the clock without pay. But should their human counterparts - and the rest of us - be worried?


Zae-In, created by South Korean AI company Pulse9, spent five months this year reading live news bulletins on national broadcaster SBS. Her flawless face and perfect delivery may seem ideal for broadcasters, but there's a catch - she's not real. Her face is a deepfake, generated by analysing K-pop singers' faces.


AI news anchors are popping up all over the globe. India has Sana and Lisa, Greece has Hermes, Kuwait has Fedha, and Taiwan has Ni Zhen. They're attractive, multilingual, and don't require breaks or pay. But are they here to stay?


While AI anchors can read news for 24 hours a day, their capabilities are currently limited. They don't write their own broadcasts, and their voices and movements are often controlled by humans. However, companies like Pulse9 are working on creating fully autonomous AI anchors.


Despite the advancements, there are still hurdles to overcome. AI anchors only exist online and can't interact with fans in real life. They also face backlash from people who fear the rise of AI. However, Zae-In believes that AI and humans can coexist in balance.


The future of AI news anchors is still uncertain. While they offer many advantages, they also raise questions about job security and trust. But one thing is clear - the world of news broadcasting is changing, and AI is playing a significant role in that transformation.



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