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  • Writer's pictureSarah Ruivivar

Meta's AI Chatbot Tests on WhatsApp, Instagram in India, Africa

Image credits: Dima Solomin / Unsplash

Meta, the social media giant, is flexing its AI muscles by testing Meta AI, its large language model-powered chatbot, across WhatsApp, Instagram, and Messenger users in India and parts of Africa.


This move indicates Meta's strategy to leverage its massive user bases across various apps to scale its AI offerings.


Meta's decision to roll out more AI services comes hot on the heels of major AI advancements from other tech behemoths like OpenAI. Clearly, the race to dominate the AI space is heating up!


Meta first announced its plans to experiment with chatbots and other AI tools in early 2023. Fast forward to now, and users in India have started noticing the appearance of the Meta AI chatbot. This is no coincidence, as India, with its 500 million Facebook and WhatsApp users, is Meta's largest single market.


 

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But it's not just India. The African market, with its rapidly growing smartphone user base, is also seeing signs of Meta AI in WhatsApp. It seems that Meta is keen to engage audiences in developing markets where growth potential is immense.


Meta's AI chatbot is designed to answer user queries directly within chats and generate photorealistic images from text prompts. The chatbot is also being used for search queries on Instagram.


Meta's journey into the AI world has been somewhat delayed, with its teams initially assuming that generative AI tech wasn't quite ready for the limelight. However, OpenAI's success proved them wrong, putting Meta on the back foot.


Now, Meta is charging ahead with its AI strategy for three key reasons: user retention (users expect and want AI tools in their apps), investor retention (investors want to see Meta backing and building what many believe will be the next generation of computing), and for its own pride (with a decade of setting the pace in areas like mobile apps, social media, and advertising, Meta isn't about to miss the AI boat).


By integrating Meta AI into WhatsApp and Instagram, Meta can expose its advanced language model and image generation capabilities to a vast audience, potentially dwarfing the reach of its competitors. Watch this space as Meta continues to make strides in the AI arena.



 

Want to learn more about AI's impact on the world in general and property in particular? Join us on our next Webinar! Click here to register

 



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