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  • Writer's pictureSarah Ruivivar

Apple's UK Hiring Spree: AI Skills in Demand

Updated: Oct 29, 2023


Apple logo on a glass window
Image credits: Laurenz Heymann / Unsplash

In a refreshing twist to the recent wave of tech redundancies, Apple's CEO, Tim Cook, announced plans to recruit more UK-based staff, particularly in the field of artificial intelligence (AI).


This announcement comes in stark contrast to the recent job cuts announced by tech giants such as Amazon, Meta, Google, and Microsoft.


Cook, who has previously criticised the tech layoff trend, stated that Apple is actively hiring in the AI sector. This move aligns with the broader tech industry's increasing investment in AI, as evidenced by Amazon's recent multi-billion dollar investment in San Francisco-based AI firm, Anthropic.


The UK's Technology Secretary, Michelle Donelan, welcomed Apple's decision, highlighting it as a testament to the UK's growing reputation as an AI and technology powerhouse. Antony Walker, deputy chief of techUK, the industry association, also expressed optimism about the potential increase in AI business staff in the coming years.


However, Walker also emphasised the need for a long-term strategy that prioritises digital skills training and lifelong learning, given the unpredictable future skills needs of an AI-driven economy.


Tim Pullan, CEO of ThoughtRiver, which provides AI for legal professionals, echoed this sentiment, stating the global economy is at the start of an "AI-driven revolution". He stressed the importance of the UK being at the forefront of this transformation, both in terms of tech expertise and innovation.


AI technology is already a significant part of Apple's product features, from software detecting falls or crashes to predictive typing. Cook also revealed Apple's ongoing research into generative AI, despite the ongoing copyright concerns surrounding this technology.


As the tech industry continues to navigate the complex landscape of AI, Apple's commitment to expanding its AI team in the UK signals a promising trend for the country's tech sector.



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