Adobe is set to revolutionise video editing with Firefly, a generative AI video model designed to bring a new level of creativity to its Premiere Pro platform.
This exciting development promises to allow users to generate video, add or remove objects using text prompts, and even extend the length of video clips.
Despite the buzz, Adobe is keeping us in suspense with no release date announced yet. However, they've promised these innovative tools will roll out sometime this year. While we've had a sneak peek at what Adobe's own video model can do, the company's plans to integrate Premiere Pro with AI models from other providers such as Runway, Pika Labs, and OpenAI’s Sora models, are still in the exploratory stage.
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Adobe's vision is to give Premiere Pro users more choice. The idea is to allow users to utilise models like Pika to extend shots or Sora or Runway AI for generating B-roll for their projects. Adobe also plans to introduce Content Credentials labels to these generated clips to identify which AI models have been used.
This move towards partnerships with third-party AI companies seems a smart one. The capabilities of OpenAI’s Sora, in particular, appear to outshine other offerings. Adobe, with its extensive use by creative professionals, could provide a significant advantage to these AI companies by making their tools more accessible.
So, the future of video editing looks set to be incredibly exciting with these developments. Stay tuned for more updates on Adobe's Firefly and the new era of AI-powered video editing!
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